HEALTH AND HEALTH CARE ADVERTISING TEXTS IN THE LATVIAN LINGUISTIC LANDSCAPE
Covid-19 has taken over the world and people's minds. It makes us think about health more than ever before (at least to such a large extent), about human relationships, and about the information we receive, process, consider, or ignore. This post does not focus on informative, regulatory, or prohibition texts in Latvia related to Covid-19, as I am at home and do not go out to study the linguistic landscape (see Gorter 2019, also Pošeiko 2019, 2020). However, these texts have not been ignored, either. I have decided to go through my photo database of studies of the Latvian linguistic landscape to understand which city texts raise the issue of human health and safety, who advertises public or private health care in Latvia, and how it is done. Now, I can identify fifteen categories of texts that could be supplemented and clarified. Some texts can be applicable to another or several other categories. However, the categories I defined are: 1. No smoking signs or signs indic...